Protecting your brand by registering your trade marks is a great first step, but it’s a common misconception that it’s all you need to do. To truly safeguard your brand, you’ll want to take things a step further by implementing trade mark watching.

The risks of not watching your trade mark

Without trade mark watching, you might miss new applications for marks that closely resemble yours. This can lead to costly legal battles or worse, you could unknowingly allow competitors to erode your brand equity, causing confusion in the market and damaging your reputation before you even have the chance to respond.

Here’s the challenge: keeping a watchful eye on your trade marks can be challenging, especially without the right tools and a proactive approach in place. This is where a trade mark watching can help.

How trade mark watching protects your brand

Trade mark watching keeps a constant eye out for any new applications that are the same or similar to yours, helping you spot potential infringements early on. If a problematic mark pops up, you’ll have the chance to investigate it, and, take action to prevent its registration.

But the benefits go beyond just protecting your own brand. Trade mark watching also gives you valuable insights into what your competitors are up to with their branding strategies. Importantly, you’ll be ready to act if they get too close to your trade mark rights.

The importance of proactive brand protection

Your brand is one of your most valuable business assets. You’ve likely poured years of effort into building a reputation that sets you apart from competitors. Trade mark watching ensures your brand stays protected from dilution, confusion in the market, lost revenue, and reputational damage– things that can undo all that hard work.

At Source, we offer a comprehensive trade mark watching that monitors your marks across relevant jurisdictions. We’ll provide you with a detailed report each month, so you’re always in the loop. We do this at an affordable, fixed annual fee, so you have peace of mind.

Contact us today to set up your trade mark watching and ensure your brand has the protection it needs for the long run.