Alana Long

Senior Legal Counsel – Intellectual Property

Alana is a Senior Legal Counsel with 14 years’ experience in trade marks and intellectual property law.

Alana is especially passionate about working with innovative Australian and New Zealand businesses and helping them to protect their creative assets.

I have built my career specialising in trade mark strategy, protection and management and intellectual property enforcement and commercialisation. Clients come to me for practical, concise advice and action. In 2021 I was named as a “Managing IP Rising Star” and I have been a finalist in the “30 under 30” legal awards for Intellectual Property”.

Industry and career experience

Alana has experience advising on all aspects of intellectual property including:

  • Trade mark strategy
  • Trade mark protection
  • Trade mark management
  • IP enforcement
  • IP commercialisation

Prior to joining Source, Alana was a Senior Associate at MacMillan Trade Marks.

Qualifications Bachelor of Laws – Victoria University of Wellington, New Zealand
Bachelor of Arts (Media Studies) – Victoria University of Wellington, New Zealand
Admitted in New Zealand and Victoria, Australia

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